New Cream Photography Branding

This year ! Boy have I gone wrong with branding, firstly I rebranded, then decided to split the business, after sound advice, advising me that brides were looking for romance and not interested in my scoop of the year (photographing Princess Anne – TWICE !), Managing Directors are not interested in fashionable bridal gowns !. Two amazingly different client markets that mean I stay fresh, un jaded, and challenged.

So here I am in November 2017, with my 3rd Logo of the year, but this one stays (whether it’s liked or not !! lol)

This logo/brand is across both sites and I LOVE IT ( is that all that counts !)

According to –

 

 

http://smallbusiness.chron.com

Brand Identity

Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

Return on Investment

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.

Wow who would have thought it was so important, I have had my business since 2004 (a long time) and to be honest, I felt like a change …..

One Comment